Google reviews are important for one simple reason: your customers trust them. Studies show that 92% of consumers read online reviews before visiting a business. Google reviews have the most impact because people turn to Google more than any other search engine or review site.
How Google reviews help with search rankings?
- 1.Google trusts your customers
Google trusts reviews because they want to give their users the best and most relevant search results. Reviews show the authentic opinion of your customers. If there are thousands of people giving you 5-star reviews, chances are that your team is delivering great services — and Google responds by making sure you’re showing up whenever customers make relevant searches.
- 2.More reviews means more information for Google’s algorithm
Google also aims to give searchers relevant information. When a customer review contains relevant keywords about your business (“Awesome estate planning!”), it will help Google better understand the kinds of services that you provide. According to Moz, review signals make up 15.44% of your local search ranking.
Google reviews help you rank higher in search results in two different ways.