Want to get started collecting more reviews for your business? Follow these three tips for the best results.
Timing is everything.
Make sure that you send review requests to your customers on the same day as their purchase. The longer you wait, the more the customer’s memory fades and the less likely they are to leave a review.
Keep it simple.
Your customers are busy people who lead busy lives. If the process of leaving a review requires too many steps, they probably won’t do it. That’s why businesses that ask for reviews in-person typically don’t see results. Most customers happily agree, then forget about it as soon as they walk out the front door. Luckily, there’s an easier way: sending review requests through email and SMS. All your customers have to do is click a link and leave a review.
Empower your employees.
If your employees are spending face-to-face time with customers, allow them to send review requests via text and email. If customers have a personal relationship with the employee, they may be more inclined to leave a review.